Sasha Kretova

About Sasha

My name is Sasha. I’m a designer, illustrator, and musician living in Helsinki, Finland, with my husband and our cat Notka. I love simple things: drawing, baking, pretty patterns, exploring the city on my bike, (vegan) pizza, house plants, relaxing with a cup of green tea, playing drums or ukulele, and cuddling with my cat.

I was born in a small city in the north of Russia, where I spent cold and dark winters of my childhood knitting, drawing and playing music. Having spent my early adult life getting an education and trying to find a job in a field I did not see myself in, I finally decided to go back to where I started: making things with my hands and being creative. When I made my first hand-bound notebook I realized that turning piles of blank paper into beautiful paper products is what I love doing the most.

I started my own stationery brand in 2014, designing and making notebooks, sketchbooks, planners and selling them in my online shop. I picked up illustration soon after that, which lead me to adding other types of products to my line as well as getting into custom illustration work.

If you enjoy stationery and illustrated goodies, take a look around my shop. If you have a custom illustration idea, a question or just want to say hello, drop me a line, I'd love to meet you!

(Portraits by Ksenia Voy Kheninen and Mia Minerva)

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